Competitive Intelligence

Discover What's
Working for Competitors

Sitemap Research analyzes competitor sitemaps to reveal their entire content strategy. Find gaps in your coverage, discover winning topics, and understand exactly what's driving their success.

competitor-site.com
Analyzing sitemap...
Total Pages847
Blog Posts523
Product Pages187
Resources137

Intelligence Beyond Keywords

Sitemaps reveal the complete picture of a competitor's content strategy

Content Volume Analysis

See exactly how much content competitors publish, update frequency, and content type distribution. Understand their publishing velocity.

URL Structure Insights

Reveal how competitors organize content through URL patterns. Discover their category structure and topical silos.

Publishing Patterns

Identify when competitors publish new content, update frequency, and seasonal patterns. Time your content strategically.

What You'll Discover

Content Gaps

Identify topics your competitors cover that you don't. These are proven content opportunities you're missing.

  • Topics they rank for, you don't
  • Uncovered content categories
  • Strategic weaknesses to exploit

Content Architecture

See how successful competitors organize their content. Learn from their structure to improve your own site architecture.

  • Category and tag strategies
  • Content silo implementation
  • URL naming conventions

Topic Clusters

Identify which topics competitors invest heavily in. These are their priority areas where they're building authority.

  • High-volume content areas
  • Pillar content strategies
  • Content relationships

Update Frequency

Discover how often competitors update their sitemaps with new content. Benchmark your publishing schedule against theirs.

  • Publishing velocity trends
  • Seasonal patterns
  • Content refresh schedules

How Sitemap Research Works

1

Enter Competitor URL

Simply provide your competitor's website URL. Sitemap Research automatically locates and accesses their sitemap files.

2

Deep Analysis

AI parses every URL, categorizes content types, identifies patterns, and extracts insights about their content strategy and structure.

3

Gap Identification

Compare their content against yours to identify gaps, opportunities, and areas where you can compete or differentiate.

4

Actionable Report

Receive a comprehensive report with specific recommendations for content to create. Use insights with Topic Scaler or Author.

Frequently Asked Questions

Is sitemap research legal and ethical?

Yes! Sitemaps are public files specifically designed to be read and analyzed. This is standard competitive research practice used throughout the SEO industry.

Can I analyze multiple competitors at once?

Yes! Analyze as many competitors as you want. Compare multiple competitors side-by-side to identify industry trends and common strategies.

What if a competitor doesn't have a sitemap?

Sitemap Research can still analyze site structure through crawling and other discovery methods, though the insights may be less comprehensive.

How is this different from Site Seeker?

Site Seeker focuses on keyword opportunities. Sitemap Research provides broader competitive intelligence about content strategy, structure, and publishing patterns.

Know Your Competition Inside Out

Stop guessing what competitors are doing. Get complete visibility into their content strategy with Sitemap Research.

Sitemap Research - Competitor Content Analysis | Harbor SEO