Harbor is an end-to-end SEO content platform — research, drafting, optimization, and link building in one flow. Frase is a research-and-brief tool with AI writing bolted on. Different jobs, different tools.
What each tool actually does, without the marketing.
| Feature | Harbor | Frase |
|---|---|---|
AI article generation (full draft) | ||
Competitor sitemap research | ||
Link building & outreach | ||
SERP analysis | ||
Question / PAA research | ||
Content briefs for writers | ||
Google Search Console integration | ||
Token-based volume | ||
Starting price / mopublic list prices | $99 | $45 |
Article volume | Token-based | 4-30 / mo |
Frase researches. Harbor researches, writes, optimizes, and helps you earn links.
Frase's flagship output is a content brief — research for a human writer to use. Harbor ships the finished article, brief included.
Harbor crawls the whole competitor sitemap to find cluster opportunities. Frase operates one question/topic at a time.
Harbor finds guest-post targets via Linker. Frase has no outreach surface — you'd pair it with Pitchbox or BuzzStream.
Harbor scales by tokens, not by a per-month article count. Frase plans cap you at 4-30 articles depending on tier.
If your team structure revolves around human writers and briefs, Frase is purpose-built for that.
Frase pulls "People Also Ask" and forum questions brilliantly. If your angle is Q&A-led content, Frase's research pane is tight.
If you have a team of staff writers and need briefs — not drafts — Frase's brief builder is genuinely good and writer-friendly.
Frase pulls your GSC data natively to surface pages that are one optimization away. Harbor doesn't currently integrate GSC.
Generate a full SEO article — research, draft, and links — in one run.